Gaudi, l’Atelier du Divin

1926. Weakened by age and feeling death coming, Gaudí invites his new assistants to visit his atelier to understand his vision and complete his work... By slipping into the costume of an assistant and guided by the voice of Gaudí himself, the user is plunged into the architect’s thoughts and discovers his extraordinary personality, his revolutionary working methods and his unique artistic universe.

We wanted to design an experience aimed at discovering Gaudí’s brilliant universe through a reconstruction of his workshop, which has now disappeared. Overcome by an all- consuming mysticism, the architect ended up moving into this hybrid, modular space where, as a passionate hermit, he became a tireless worker for God. More than a place of work, the studio, made in his image and moulded to his obsessions, had thus gradually become an extension of the artist and, even more, a materialization of his psyche. From the outset of the project, it was clear that we wanted to use the studio’s rendition to tell the story of the man, and to ensure that each wall, each ceiling, as delirious as his thoughts, would tell the story of his dreamlike and tortured universe, like a deforming and dynamic mirror.

PRODUCTION 1: Garaudel Agnès – Gedeon Programmes
155, rue de charonne
75011 – Paris, France
Tel. +33 614601481
agaraudel@gedeonprogrammes.com
http://www.gedeonmediagroup.com

PRODUCTION 2: Guttmann Vincent, Acker Voyelle - Small Creative
62, avenue parmentier
75011 – Paris, France
Tel. +33 620368505
vincent@small-studio.io

PRODUCTION 3: Fukuyama Yuko – NHK (Japan Broadcasting Corporation)
2-chōme-2-2-1 Jinnan
150-0041 – Tokyo, Japan
Tel. +81 334651111
fukuyama.y-fm@nhk.or.jp
http://www.nhk.or.jp